Use of Social Media for Cadbury, India

Past year has seen Cadbury’s use of Facebook and Google+ for product launches, as well as its shift away from traditional media thanks to its success in social media (Econsultancy, 2013). Cadbury’s presence on social media and its usage as an important tool has been welcomed by the audiences and users who have embraced it with open arms. There are specific, different pages for different brands of Cadbury which are actively updated and promptly interact with customers on a daily basis. This so far is being exclusively done by Cadbury and none of its competitors have been able to tap into this realm of digital marketing this effectively. From uploading recipes to asking question and creating customer interactive groups, Cadbury is doing it all correctly. One thing that they can add to their already existing competitive strategy is making country specific pages, especially for Indian market and conduct mini-competitions and award winning consumers with Cadbury gift hampers. This activity should be conducted along exclusive lines, not every other day or anything of that sort, but rather such that it holds consumer attention as well as generates a further positive image about the company. With the advent of internet becoming increasingly common in India, especially rural areas, working along these lines will greatly help the company project a positive image especially to the rural population.